- Website: Having a website with a content management system that is easy to use will enable you to keep your message fresh and adapt it to communicate your value proposition. It is very rare that the first website content that you create has the right message for your customers. It is an ongoing process of testing and improving. Many different website builders give you this type of flexibility including WordPress, SquareSpace, Wix, etc.
- Blog: Your blog should be easy to find, easy for Google to index and clearly connected to your website. WordPress has been proven to deliver the best search engine optimization with its easy-to-use indexing and many SEO add-ons. Other blogs like Medium or Tumblr have access to their own active communities that can provide increased distribution. Although each blogging platform attracts a different audience, there is no penalty for posting the same blog on multiple sites so why not get as much distribution as possible.
- Analytics: Google Analytics is the standard for evaluating customer behavior online. It can be overwhelming for inexperienced marketers. Other paid tools that can be more user-friendly for a fee include Kissmetrics or Moz.
- Optimizing: In order to create the most targeted message possible, you will need to constantly be evaluating your content and adapting the message to see how that impacts online customer behavior. Optimizely is a great tool for creating web page A/B Tests. You can duplicate a specific page on your site then drive a portion of your traffic to two or more sites. Google also has an optimizing tool in its Google web tools suite. Heat Mapping your webpage using Crazy Egg can give you an idea of what content, pictures and links on each page are getting attention and driving behavior.
- POS: Point of Sale systems range from the simple entry level solutions to the most comprehensive solutions with every add-on you can imagine. In-store POS technology is catching up to online technology for analytics and customer data. Some things to consider if you want the most advanced POS solution include more customer data, increased focus on in-store experience and more dependence on the cloud. All of these things will give you access to more targeted customer data for each returning customer, allowing you to improve their in-store experience.
- Payment: Online payments have seen some innovation with Stripe and PayPal. Unfortunately, in-store point of sale payments have stayed the same. Both Google Wallet and Apple Pay created a new payment interface, making your mobile phone an extension of your credit card. They did not improve on any of the payment infrastructure or improve loyalty for retailers. The blockchain will provide a new and improved infrastructure for in-store and online digital payment, enabling retailers to provide more targeted experiences and incentives for customers.
seedpay helps local communities thrive by delivering a more secure and effective payment infrastructure. Local businesses depend on legacy payment infrastructure to run their business which is not built around loyalty. By using blockchain technology seedpay is able to deliver payment solutions that meet statewide and local needs. Unlike other payment technology seedpay has built an entirely new infrastructure that lowers costs, increases loyalty and seamlessly gives back to local communities.